Our story
Built slowly, on purpose
This started as a single product - the tote bag - sold out of a spare room. We only added a second product once the first one had been in daily use, by us, for six months.
That's still roughly the rule today. Everything you see here has been tested well past the point of curiosity before it goes up for sale.
2022
The first tote
Sold entirely by word of mouth for the first six months.
2023
First full collection
Apparel and home goods joined the lineup after 18 months of testing.
2025
Still independent
No outside funding, no rush to grow faster than quality allows.